Search engine optimization (SEO) services are essential for any local business looking to get found online. But how do you know which service will work for you? And what should you expect from each type of service?
There are many types of SEO services available, including link building, content creation, social media management, etc. Each service has its pros and cons, so you need to choose carefully before you sign up with any company. This post will go over the basics of local SEO services in Kansas City and explain exactly what each service includes.
The Basics
Each SEO campaign needs a minimum of three things:
- Technical SEO
- On-page SEO
- Off-page SEO
Through these three techniques your company website will be optimized for search engines like Google, Bing, Yahoo!, and others. So what are they?
Technical SEO
Technical SEO work is the act of optimizing your site’s code to make it easier for search engines to crawl and index it properly. This can include things such as using H1 tags, alt text, meta descriptions, title tags, etc.
On-Page SEO
This is where most people start when thinking about their SEO strategy. On-page SEO involves tweaking your web pages themselves to help them rank higher on search engines. For example, if you have a page that lists all of your products, you might want to add more information about each product to give visitors an idea of what they’re buying. You could also use keywords throughout the page to help boost your rankings.
Off-Page SEO
Off-page SEO refers to other websites or blogs that mention your own. When someone mentions your brand name or keyword on another website, this is called backlink. Backlinks are important because they tell search engines that your website is relevant to the topic being discussed. The more backlinks you have, the better chance you have at ranking high in search results.
Summary
Each local SEO service provider in Kansas City should be able to execute these three techniques to perfection. If not, then you may want to look elsewhere.
